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What does not constitute "substantial content"?

  • Scant information
  • A link or brief description of a link
  • Banner ads, pictures or graphics
  • Contact information
  • Stock symbols
  • Placeholders are not OK for products where no results are returned (i.e. "coming soon", "site under construction", etc.)
  • Inherently dynamic content (newsgroup strings, message board content, etc.)
  • Lists of text without additional content

Search terms should reflect the content of the Web site. The inclusion of a search term/phrase on the site for the sole purpose of having a reference to that term does not make the term relevant to the site.


: A site promoting Internet-based business software might include the phrase "Perfect for Doctors and Accountants," but this does not make the search terms "doctor" or "accountant" relevant to the site.

Other Guidelines

Overview Adult Sites Brand Names Content Not Found Drugs Duplicate Search Terms Finance Sites Gambling Sites Geographic Location Insufficient Content Job/Employment Terms Marketplace & Language Product Component Questionable Legality Searcher Titles and Descriptions URLs Unacceptable Content Web Site Ownership What constitutes "substantial content"? What does not constitute "substantial content"? Zero Search Volume Terms