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Web Site Ownership

Any Web site that an advertiser would like to list with Y!SM must be the advertiser's own site, and we must be able to verify such ownership. This also means that all search terms requested by an advertiser must refer directly to the content of their own site. URLs that automatically redirect users to another Web site are not acceptable. In addition, Web sites may not replicate the exact appearance of another site - particularly if it might lead users to believe they are actually on the replicated site.

What does not qualify as the advertiser's "own site"?

  • Someone else's Web page within the advertiser's frame.
  • A coupon code populating on someone else's page.
  • A pop-up/pop-under window.
  • A redirect to a landing page not controlled by the advertiser.
  • Another entity's page presented with a masked URL.
  • Another entity's page supplemented by statements made in the browser border.

Other Guidelines

Overview Adult Sites Brand Names Content Not Found Drugs Duplicate Search Terms Finance Sites Gambling Sites Geographic Location Insufficient Content Job/Employment Terms Marketplace & Language Product Component Questionable Legality Searcher Titles and Descriptions URLs Unacceptable Content Web Site Ownership What constitutes "substantial content"? What does not constitute "substantial content"? Zero Search Volume Terms