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URLs should not exceed 1,024 characters in length, or they will be declined by Y!SM's systems.

  • Broken Site
    It is imperative that an advertiser's site is functional and that the line listing does not direct the user to a broken URL. Sites that fail to load completely, that load too slowly or that are missing key elements such as graphics or text, will be rejected for broken site. In addition, all Web sites must be functional in both Internet Explorer 5 and Netscape.

  • Backbuttons
    Users must be able to return to Y!SM from the landing page within one click of their backbutton. The only exception to this rule is for Web sites with Flash introductions, in which case the user must be able to return to Y!SM's listings within 2 clicks of the backbutton.

  • Spawning
    Y!SM allows the Web page to which the listing links to produce only one partial pop-up/pop-under window on entry to or exit from the landing page of the Web site.

Other Guidelines

Overview Adult Sites Brand Names Content Not Found Drugs Duplicate Search Terms Finance Sites Gambling Sites Geographic Location Insufficient Content Job/Employment Terms Marketplace & Language Product Component Questionable Legality Searcher Titles and Descriptions URLs Unacceptable Content Web Site Ownership What constitutes "substantial content"? What does not constitute "substantial content"? Zero Search Volume Terms