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Search terms should describe the Web site itself - not the searcher, nor the person who would use the product, service or information.


: A Web site promoting tax software might want to bid on the term "accountants" in order to attract people in that profession. However, because users searching on that term may actually be looking for accountants to hire, the term is only acceptable to sites where accountants are available.

Other Guidelines

Overview Adult Sites Brand Names Content Not Found Drugs Duplicate Search Terms Finance Sites Gambling Sites Geographic Location Insufficient Content Job/Employment Terms Marketplace & Language Product Component Questionable Legality Searcher Titles and Descriptions URLs Unacceptable Content Web Site Ownership What constitutes "substantial content"? What does not constitute "substantial content"? Zero Search Volume Terms