Advertisers may bid on a search term if the Web site has substantial content that is clearly and obviously reflective of the search term's meaning. The line listing (title and description) must accurately describe why the Web site is relevant to the search term.
Overview Adult Sites Brand Names Content Not Found Drugs Duplicate Search Terms Finance Sites Gambling Sites Geographic Location Insufficient Content Job/Employment Terms Marketplace & Language Product Component Questionable Legality Searcher Titles and Descriptions URLs Unacceptable Content Web Site Ownership What constitutes "substantial content"? What does not constitute "substantial content"? Zero Search Volume Terms