Ideally, users should be directed to the exact area of the advertiser's site where the content relevant to the search term is found. Deep-linking URLs should be used where possible.
If this is not possible, the path to the relevant content should be immediately obvious from the landing page of the Web site
Overview Adult Sites Brand Names Content Not Found Drugs Duplicate Search Terms Finance Sites Gambling Sites Geographic Location Insufficient Content Job/Employment Terms Marketplace & Language Product Component Questionable Legality Searcher Titles and Descriptions URLs Unacceptable Content Web Site Ownership What constitutes "substantial content"? What does not constitute "substantial content"? Zero Search Volume Terms