1and1 Help Centre Categories

print article

Brand Names

Advertisers may only submit known brand names (or trademarks) as search terms if they have sufficient content on their Web site relating to the brand name itself. Sufficient content to bid on a trademark or brand name is defined as follows:

  • Products or services directly relating to the brand in question.
  • Detailed/comprehensive product reviews or information.
  • Multiple (two or more) discounts, coupons or deals relating directly to the search term and that are available on the site.
  • Comparative information spanning multiple factors, such as pricing, features or availability.

The mere presence of links, banners, pictures or lists of text does not justify a brand name search term.

Other Guidelines

Overview Adult Sites Brand Names Content Not Found Drugs Duplicate Search Terms Finance Sites Gambling Sites Geographic Location Insufficient Content Job/Employment Terms Marketplace & Language Product Component Questionable Legality Searcher Titles and Descriptions URLs Unacceptable Content Web Site Ownership What constitutes "substantial content"? What does not constitute "substantial content"? Zero Search Volume Terms