Advertisers may only submit known brand names (or trademarks) as search terms if they have sufficient content on their Web site relating to the brand name itself. Sufficient content to bid on a trademark or brand name is defined as follows:
The mere presence of links, banners, pictures or lists of text does not justify a brand name search term.
Overview Adult Sites Brand Names Content Not Found Drugs Duplicate Search Terms Finance Sites Gambling Sites Geographic Location Insufficient Content Job/Employment Terms Marketplace & Language Product Component Questionable Legality Searcher Titles and Descriptions URLs Unacceptable Content Web Site Ownership What constitutes "substantial content"? What does not constitute "substantial content"? Zero Search Volume Terms