A site may be categorised as an "adult" site if it presents sexual and/or erotic content, either graphically or verbally (including text and audio). Listings for these adult sites are limited to a set of search terms we consider clearly adult in nature.
Occasionally a non-adult site will have a link to a site that we would rate as an Adult site. We will allow non-adult sites to have links to Adult sites provided that the links are neither prominent nor sexually explicit (either in language or graphics). G-rated sites with adult content or links to adult sites must segregate the adult content by means of an advisory bridge page.
Adult sites may not bid on non-adult search terms; however, non-adult sites may bid on relevant adult search terms.
Overview Adult Sites Brand Names Content Not Found Drugs Duplicate Search Terms Finance Sites Gambling Sites Geographic Location Insufficient Content Job/Employment Terms Marketplace & Language Product Component Questionable Legality Searcher Titles and Descriptions URLs Unacceptable Content Web Site Ownership What constitutes "substantial content"? What does not constitute "substantial content"? Zero Search Volume Terms