1and1 Help Centre Categories

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Adult Sites

A site may be categorised as an "adult" site if it presents sexual and/or erotic content, either graphically or verbally (including text and audio). Listings for these adult sites are limited to a set of search terms we consider clearly adult in nature.

Occasionally a non-adult site will have a link to a site that we would rate as an Adult site. We will allow non-adult sites to have links to Adult sites provided that the links are neither prominent nor sexually explicit (either in language or graphics). G-rated sites with adult content or links to adult sites must segregate the adult content by means of an advisory bridge page.

Adult sites may not bid on non-adult search terms; however, non-adult sites may bid on relevant adult search terms.

Other Guidelines

Overview Adult Sites Brand Names Content Not Found Drugs Duplicate Search Terms Finance Sites Gambling Sites Geographic Location Insufficient Content Job/Employment Terms Marketplace & Language Product Component Questionable Legality Searcher Titles and Descriptions URLs Unacceptable Content Web Site Ownership What constitutes "substantial content"? What does not constitute "substantial content"? Zero Search Volume Terms