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How to hide the order button and display a message

If you don't want shoppers ordering a particular item, but you still want that item to
show up, then you can just hide the Order button and display a message saying "Coming
Soon!!!" or "Out of Stock"

You need to write a rule. (Items -> New/Edit -> Next -> Rule)

article_set_field('HIDE_ORDERBUTTON', TRUE);
article_set_field('hint','Out of Stock');
The hint is displayed and the order button is hidden.