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What are exclusion words?

Advanced Match will allow advertisers to receive more traffic, but how do we ensure that this additional traffic is targeted?

With Excluded Words

Example Bidded Term: Cruise

Excluded Word: Tom

How do they work?

  • Advertiser enters words or phrases to block or selects from the Excluded Word Selection Tool in the 1&1 Search Marketing Tool.
  • Each bidded term is allowed a maximum of 45 Excluded Words.
  • If an Excluded Word is found anywhere in a query, it will block the match.

What is the benefits of using Excluded Words

  • These will ensure more targeted traffic is brought to the site.
  • This is positive for the you the advertiser and can result in more sales, increasing your ROI.
  • Allow advertisers to bid on broad terms, without compromising relevance