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How can the 1&1 Search Marketing Tool create more traffic for my website?

1&1 has joined forces with Yahoo to offer the new 1&1 Search Marketing tool. Yahoo is a leading Search engine that which provides information both to other major search engines as well as large Internet portals.

With the 1&1 Search Marketing Tool you have the opportunity to have your Website shown at the top of the Results list as a "Sponsored Result". This will increase the number of click you get on your site and hopefully increase the number sale that you receive.