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Excluded Words

How do Excluded Words work?

  • Advertiser enters words or phrases to block or selects from the Excluded
  • Word Selection Tool in the DTC.
  • Each bidded term is allowed a maximum of 45 Excluded Words.
  • If an Excluded Word is found anywhere in a query, it will block the match.

Using "Excluded Words" will ensure that more of the traffic that is directed to your is correctly targeted. This is a good feature for you the customer as sales should increase and there should be an increased ROI. Also it will allow you to use broader Search Terms, without compromising on the relevance.